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Editorial illustration for Oxfam’s Second Hand September asks people to buy less and reuse more

Oxfam’s Second Hand September asks people to buy less and reuse more

Oxfam’s Second Hand September campaign gives readers a simple, seasonal nudge: choose secondhand, rewear what you own, and make clothes last longer. Richard E. Grant’s involvement gives it a public-facing hook, but the useful reader angle is smaller and better: one month of noticing what is already in the closet before buying more. This fits The Good Daily’s “inspired living” lane without feeling preachy.

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